19/2026 Editorial Matter I. PROFESSIONAL COMMUNICATION Corina Georgeta BARNA - LEVERAGING AI IN DESIGNING A CURRICULUM FOR A PROFESSIONAL COMMUNICATION COURSE pag. 3 Elena Maria FELEA BOCHIȘ, Lavinia Elisabeta POPP - ONLINE ACCESSIBILITY OF PUBLIC INSTITUTIONS FOR PEOPLE WITH DISABILITIES pag. 13 Mihai Marcel MARCOVICI - NEW FORM OF COMMUNCATION: INCLUSIVE ADVERTISING AND ITS ROLE IN SOCIAL ACCEPTANCE IN ROMANIA pag. 22 Delia STĂNESCU - ABOUT THE LIMITS OF THE AI ACT: LEGAL, LINGUISTIC, ETHICAL BOUNDARIES pag. 32 Daniel CIUREL - THE DARK SIDE OF ADVERTISING pag. 38 Mariana CERNICOVA-BUCA, Adina PALEA - LEADING THROUGH TRANSFORMATION: UNIVERSITY RESPONSES TO GENERATIVE AI IN ROMANIAN HIGHER EDUCATION pag. 44 Manuela Oana ANGHELESCU - SUSTAINABLE PILLARS FOR A CREATIVE CITY. CASE STUDY – CULTURAL HUBS AND ARTIST-RUN SPACES IN THE URBAN AREA OF TIMIȘOARA pag. 56 Liliana CISMARIU - COMMUNICATING WITH A CHATBOT: BETWEEN EFFICIENCY AND FRUSTRATION pag. 64 Cătălin HOSU, Adina PALEA - COMMUNICATION FOR SUSTAINABILITY. BUILDING BRIDGES BETWEEN BUSINESSES AND COMMUNITIES – THE CASE OF HEIDELBERG MATERIALS ROMANIA pag. 71 Ovidiu Daniel CIUPAC - IST EMOTIONALE INTELLIGENZ EIN PRÄDIKTOR FÜR DAS ERKENNEN VON PRODUCT DISPLACEMENT UND IDEA PLACEMENT IN MUSIKVIDEOS? pag. 80 II. LINGUISTICS AND COMMUNICATION Simona Veronica ABRUDAN CACIORA, Andrei Sebastian IAZ -USING ENGLISH LOANWORDS IN COMPUTER TERMINOLOGY: BRIDGE OR OBSTACLE TO EFFECTIVE COMMUNICATION? pag. 95 Irena SKENDO - FOOD RELATED WORDS IN TRAVEL GUIDES: A CORPUS-BASED ANALYSIS pag. 106 Iulia PARA, Mihaela-Elisabeta PROTEASA-POPUȚA - THE ROLE OF INTERCULTURAL PRAGMATICS IN DIGITAL BUSINESS COMMUNICATION pag. 111 Andreea-Gabriela BĂRBIERU - EXPRESSIVENESS IN TELEVISION: THE DYNAMICS OF VISUAL AND VERBAL LANGUAGE IN MESSAGE CONSTRUCTION pag. 123 Silvestru-Iulian CALINCIUC - DIGITAL LINGUISTICS IN INTERNATIONAL SIGN LANGUAGE COMMUNICATION. CASE STUDY: DIGITAL ROMANIAN SIGN LANGUAGE pag. 133 Maria-Elena MILCU, Maria-Adina GHERGHIN NECȘOIU - TRISTE TIGRE DE NEIGE SINNO: ÉTUDE THÉMATIQUE, NARRATOLOGIQUE ET CRITIQUE pag. 142 III. TRANSLATION STUDIES pag. 155 Laura Elena VULPOIU, Daniel DEJICA - FROM POLITICAL FILTER TO COMMERCIAL HABITUS: THE DIACHRONIC EVOLUTION OF CENSORSHIP IN ROMANIAN AUDIOVISUAL TRANSLATION pag. 161 Dumitra-Madalina PANTEA, Laura-Rebeca STIEGELBAUER - FAST FORWARD: NAVIGATING THE EVOLUTION OF TRANSLATION STUDIES THROUGH EMERGING TRENDS AND TECHNOLOGIES pag. 169 Raul PAȘCALĂU, Laura ȘMULEAC, Laura STIEGELBAUER, Gabriel BĂRBULEȚ, Karina HAUER - THE ROLE OF TECHNOLOGY IN MODERN TRANSLATION WORKFLOWS pag. 178 Ioana-Mădălina-Dana LAMBRACHE RADU - SPECIALIZED TRANSLATION WITHIN SKOPOS THEORY Karina HAUER, Raul PAȘCALĂU, Gabriel BĂRBULEȚ, Andra-Iulia URSA - THE ROLE OF CONTEXT IN TRANSLATION: A COMPARATIVE STUDY OF LITERARY AND TECHNICAL TEXTS pag. 187 Khalid Rokan MANSOOR, Daniel DEJICA - TRANSLATING ADJECTIVES ACROSS LANGUAGES AND CULTURES: ACCURACY, OMISSION, AND ERROR PATTERNS IN STUDENT RENDERINGS pag. 196 Mădălina Gabriela VÂLCU - EDGAR ALLAN POE'S MULTIPLE FACETS IN ROMANIA: A JOURNEY THROUGH HIS TRANSLATIONS AND RETRANSLATIONS pag. 207 IV. FOREIGN LANGUAGE PEDAGOGY Monica CONDRUZ-BACESCU - DIGITAL EDUCATION THROUGHOUT LIFE pag. 221 Carina BRANZILA - INSIGHTS AND CONSIDERATIONS IN MODERN BUSINESS ENGLISH INSTRUCTION pag. 229 Silvia Laura PASCU, Tania PETCOVICI - IS TIKTOK AN EFFECTIVE INSTRUMENT IN THE PROCESS OF SECOND LANGUAGE ACQUISITION? (PERSPECTIVES OF ROMANIAN STUDENTS) pag. 234 Elena MEȘTEREAGĂ, Daniel DEJICA - IMPORTING OUT‑OF‑CLASS ENGLISH INTO THE CLASSROOM: DESIGN PRINCIPLES, TASK PROTOTYPES, AND TEACHER‑VALIDATED IMPLEMENTATIONS pag. 244 Elena PETREA - ÊTRE CRITIQUE ET RESPONSABLE : CONSIDÉRATIONS SUR L’EMPLOI DES OUTILS D’INTELLIGENCE ARTIFICIELLE (IA) DANS LE RENFORCEMENT DES COMPÉTENCES EN COMMUNICATION SCIENTIFIQUE DES ÉTUDIANTS EN MÉDECINE VÉTÉRINAIRE pag. 256 Bogdan Mihai DASCĂLU - GRAMMATIKALISCCHE HERAUSFORDERUNGEN RUMÄNISCHER MUTTERSPRACHLER BEIM ERLERNEN DER DEUTSCHEN SPRACHE. EIN KONTRASTIVER ANSATZ MIT DIDAKTISCHEM FOKUS pag. 269 Anca MAGHEŢIU, Patrick LAVRITS - DER UNTERRICHT DER MARKETINGSPRACHE ALS TEILBEREICH DER DEUTSCHEN WIRTSCHAFTSSPRACHE pag. 282
