Publicatii

EDITORS
                DANIEL DEJICA – Politehnica University of Timișoara, Romania
                MARIANA CERNICOVA-BUCĂ – Politehnica University of Timișoara, Romania

ASSISTANT EDITORS
                SIMONA ȘIMON – Politehnica University of Timișoara, Romania
                CLAUDIA E. STOIAN – Politehnica University of Timișoara, Romania

ADVISORY BOARD
                ȘTEFAN BRATOSIN – Paul Valéry University of Montpellier 3, France
                MARIANA CERNICOVA-BUCĂ – Politehnica University of Timișoara, Romania
                IGOR CHARSKYKH – Donetsk National University, Ukraine
                SORINA CHIPER - Alexandru Ioan Cuza University of Iași, Romania
                SEBASTIAN CHIRIMBU - Spiru Haret University, Romania
                ROGER CRAIK – Kent State University, USA
                DANIEL DEJICA – Politehnica University of Timișoara, Romania
                TAMARI DOLIDZE, Batumi State Maritime Academy, Georgia
                JAN ENGBERG – Aarhus University, Denmark
                CARLO EUGENI – University of Leeds, UK
                VASILE GHERHEȘ – Politehnica University of Timișoara, Romania
                WALTER GIORDANO – Università degli Studi di Napoli Federico II, Italy
                GYDE HANSEN – Copenhagen Business School, Denmark
                LETICIA HERRERO – Autonomous University of Madrid, Spain
                ANGELIKA IONAȘ – West University of Timișoara, Romania
                DAVID ERLAND ISAKSEN – University of South-Eastern Norway
                DEBRA JOURNET – University of Louisville, USA
                JEFFREY KILLMAN – University of North Carolina at Charlotte, USA
                VLASTA KUČIŠ – University of Maribor, Slovenia
                MARIANNE MARKI – West University of Timișoara, Romania
                ARSENIO JESUS MOYA GUIJARRO – University of Castilla-La Mancha, Spain
                HORTENSIA PÂRLOG – West University of Timișoara, Romania
                IOAN LUCIAN POPA – Vasile Alecsandri University of Bacău, Romania
                LOREDANA PUNGĂ – West University of Timișoara, Romania
                ILIE RAD – Babes-Bolyai University, Cluj- Napoca, Romania
                KIRK ST.AMANT – Louisiana Tech University, USA
                KLAUS SCHUBERT – Hildesheim University, Germany
                JOZEF ŠTEFČÍK – Constantine the Philosopher University in Nitra, Slovakia
                SLÁVKA TOMAŠČÍKOVÁ – Pavol Jozef Šafárik University in Košice, Slovakia
                MIHAELA ALEXANDRA TUDOR – Paul Valéry University of Montpellier 3, France
                MARIA ȚENCHEA – West University of Timișoara, Romania
                TITELA VÎLCEANU – University of Craiova, Romania

 

EDITORS
       Muguraș MOCOFAN, Politehnica University Timişoara, Faculty of Electronics and Telecommunication Engineering
       Mugurel Gabriel DRAGOMIR, Politehnica University Timişoara, Faculty of Communication Sciences
       Lavinia SUCIU, Politehnica University Timişoara, Faculty of Communication Sciences
 
ASSISTANT EDITORS
       Marcela FARCAȘIU, Politehnica University Timişoara, Faculty of Communication Sciences
       Annamaria KILYENI, Politehnica University Timişoara, Faculty of Communication Sciences
 

MASTERCOM – Politehnica Graduate Student Journal of Communication (ISSN 2501-949X) is an open access journal that gathers the scientific contributions of the students enrolled in the master’s programs at the Faculty of Communication Science, Politehnica University Timişoara: Communication, Public Relations and Digital Media, and Business Communication (starting with issue 5/2020). Its main goal is to disseminate early or in-progress research findings in the fields of communication and digital media, and business communication, and to foster further research.

 

 

Cuprins  
Pag 1-4  
Cristina Alina Enea - Corporate Social Responsibility in Romanian Companies

 pag. 8

Iasmina-Nicoleta Haiduc - The Influence of CSR Actions on Company Reputation. Case Study: Company Image Before and After the Implementation of  the CSR Program  pag. 21
Ana-Lăcrămioara REBELI-SZABO - The Evolution of Corporate Social Responsibility Actions in Romania. Case Study of 2019 and 2020  pag. 31
Rebecca Ioana CHINCEA - The Role of Online Tools in Communication. Case Study: Negotiation in the Real Estate Business  pag. 39
Lorena Camelia BALICA - Communication in Attracting Employees within Corporations. Case Study: - Analysis of the Way of Communication of 10 Multinationals with Subsidiaries in Romania  pag. 47
Vanesa-Andrada CARABIN - The Effects of the SARS-Cov-2 Pandemic on Consumerism and Online Shopping  pag. 57
Anuta IVANCUS - Improving Communication. Case study: Anti-COVID Speech for Young People  pag. 67
Livian R. HOTICO - Insurance Company Consultants’ Reflections on their Activity  in the Conditions Imposed by the COVID-19 Pandemic  pag. 81
Andreea LUKIČ - Communication of the Social Assistance and Child Protective Services of Timis County with the Media, during the Sars CoV-2 Health Crisis  pag. 96
Raluca CODREAN - A Debate on the Role of Social Media in Business Communication  pag. 107
Antonia Patricia BURDULEA - The Role and Importance of Online Communication in the Business Environment  pag. 115
Andreea-Constantina SAVA - Symbolism in Visual Communication  pag. 123
Aurica ANDREESCU - The Digitalization of Organizational Communication  pag. 135
Ana-Maria VLĂDESCU - The Influence of Emotional Intelligence in Leadership. Case Study: Barack Obama  pag. 145
Bianca-Gabriela HORGA - Promotion Actions in the Activity of a Sports Start-up  pag. 153
Daiana LUPU - Art and Science in Leadership  pag. 161
Laura COLȚIȘ - Offline and Online Coffee Promotion. Case Study: Starbucks  pag. 173
Alina-Dalia NEICONI - Ethics and Marketing Policy. Aggressive Advertising  pag.  185

 

 

Cuprins  
Pag 1-4  
Ana-Lăcrămioara Rebeli-Szabo - Banca Transilvania and Banca Comercială Română in the Context of the Covid-19 Pandemic: Social Involvement Actions

 pag. 7

Adela Lăcrămioara Lazăr - Sustainability in the Activity of the Retailers in Romania  pag. 21
Iasmina-Andreea Lele - Ecological Concerns in the Discourse
of the Fashion Industry
 pag. 27
Andreea Maria Pașca - The Role and Importance of Communication
in the Doctor-Patient Relationship
 pag. 36
Camelia-Viviana Vișan - Ethical Aspects Concerning Inditex’s Business Practices  pag. 46
Miruna-Narcisa Pașca - Ethos and Strategies for Strengthening Credibility in Leaders  pag. 53
Bleoju Marioara - Graphical Design in Public Speaking  pag. 65
Isabela Lavinia Răpeși - Digital Products for Children. UXUI Design  pag. 78
Adina-Lorena Smarandache - Aesthetic and Functional Features of Book Cover Design  pag. 92
Ramona-Valeria Giurgiuca - Face-to-face Communication vs. Digital Communication. Case Study “Cărturești” and “Două Bufnițe” Bookshops  pag. 101
Cristina Budea - The Role of Online Communication in the Start and Growth of a Micro-enterprise. Case study: Dumblegift S.R.L.  pag. 107
Alexandra Diana Rafila - Online Communication Channels in a Company.
Case study: Bosch Service Solutions
 pag. 120
Georgiana - Maria Sîrca - Online Promotion Strategies Used by Iulius Town Timișoara  pag. 128
Lorena Dumitru - Social Media Advertising During the COVID-19 Pandemic  pag. 138
Anka-Roxana Șuba - Online Social Networks and Social Capital. Case Study: Facebook  pag. 146
Andreea-Mihaela Cepoi - Communicating Social Issues through Social Media: Strategies to Increase Visibility on Social Media  pag. 158
Amalia Cristiana Popovici - Instagram: from a Social Network to a Marketing Tool  pag. 166
Ioana-Roxana Toth - Communication Techniques for Brand Promotion in
the Digital Environment Case Study: Favisan and Gerocossen
 pag. 175 
Maria Diana Ungureanu - Public Relations in the Online Environment.
Transilvania Bank’s Online Promotion final
 pag. 186 
Maria Dorca Marițescu - The Impact of Using Online Questionnaires with Instant Response in the Educational Environment. Digital Interactivity during a Pandemic  pag. 197
Flavia Mezzetti, Ana-Maria Popescu - Crisis Communication in the Age of Digital Media  pag. 211