Mastercom

EDITORS
       Muguraș MOCOFAN, Politehnica University Timişoara, Faculty of Electronics and Telecommunication Engineering
       Mugurel Gabriel DRAGOMIR, Politehnica University Timişoara, Faculty of Communication Sciences
       Lavinia SUCIU, Politehnica University Timişoara, Faculty of Communication Sciences
 
ASSISTANT EDITORS
       Marcela FARCAȘIU, Politehnica University Timişoara, Faculty of Communication Sciences
       Annamaria KILYENI, Politehnica University Timişoara, Faculty of Communication Sciences
 

Mastercom

MASTERCOM – Politehnica Graduate Student Journal of Communication (ISSN 2501-949X) is an open access journal that gathers the scientific contributions of the students enrolled in the master’s programs at the Faculty of Communication Science, Politehnica University Timişoara: Communication, Public Relations and Digital Media, and Business Communication (starting with issue 5/2020). Its main goal is to disseminate early or in-progress research findings in the fields of communication and digital media, and business communication, and to foster further research.

 

 

Cuprins  
Pag 1-4  
Cristina Alina Enea - Corporate Social Responsibility in Romanian Companies

 pag. 8
Iasmina-Nicoleta Haiduc - The Influence of CSR Actions on Company Reputation. Case Study: Company Image Before and After the Implementation of  the CSR Program  pag. 21
Ana-Lăcrămioara REBELI-SZABO - The Evolution of Corporate Social Responsibility Actions in Romania. Case Study of 2019 and 2020  pag. 31
Rebecca Ioana CHINCEA - The Role of Online Tools in Communication. Case Study: Negotiation in the Real Estate Business  pag. 39
Lorena Camelia BALICA - Communication in Attracting Employees within Corporations. Case Study: - Analysis of the Way of Communication of 10 Multinationals with Subsidiaries in Romania  pag. 47
Vanesa-Andrada CARABIN - The Effects of the SARS-Cov-2 Pandemic on Consumerism and Online Shopping  pag. 57
Anuta IVANCUS - Improving Communication. Case study: Anti-COVID Speech for Young People  pag. 67
Livian R. HOTICO - Insurance Company Consultants’ Reflections on their Activity  in the Conditions Imposed by the COVID-19 Pandemic  pag. 81
Andreea LUKIČ - Communication of the Social Assistance and Child Protective Services of Timis County with the Media, during the Sars CoV-2 Health Crisis  pag. 96
Raluca CODREAN - A Debate on the Role of Social Media in Business Communication  pag. 107
Antonia Patricia BURDULEA - The Role and Importance of Online Communication in the Business Environment  pag. 115
Andreea-Constantina SAVA - Symbolism in Visual Communication  pag. 123
Aurica ANDREESCU - The Digitalization of Organizational Communication  pag. 135
Ana-Maria VLĂDESCU - The Influence of Emotional Intelligence in Leadership. Case Study: Barack Obama  pag. 145
Bianca-Gabriela HORGA - Promotion Actions in the Activity of a Sports Start-up  pag. 153
Daiana LUPU - Art and Science in Leadership  pag. 161
Laura COLȚIȘ - Offline and Online Coffee Promotion. Case Study: Starbucks  pag. 173
Alina-Dalia NEICONI - Ethics and Marketing Policy. Aggressive Advertising  pag.  185

 

 

Cuprins  
Pag 1-4  
Ana-Lăcrămioara Rebeli-Szabo - Banca Transilvania and Banca Comercială Română in the Context of the Covid-19 Pandemic: Social Involvement Actions

 pag. 7
Adela Lăcrămioara Lazăr - Sustainability in the Activity of the Retailers in Romania  pag. 21
Iasmina-Andreea Lele - Ecological Concerns in the Discourse
of the Fashion Industry		  pag. 27
Andreea Maria Pașca - The Role and Importance of Communication
in the Doctor-Patient Relationship		  pag. 36
Camelia-Viviana Vișan - Ethical Aspects Concerning Inditex’s Business Practices  pag. 46
Miruna-Narcisa Pașca - Ethos and Strategies for Strengthening Credibility in Leaders  pag. 53
Bleoju Marioara - Graphical Design in Public Speaking  pag. 65
Isabela Lavinia Răpeși - Digital Products for Children. UXUI Design  pag. 78
Adina-Lorena Smarandache - Aesthetic and Functional Features of Book Cover Design  pag. 92
Ramona-Valeria Giurgiuca - Face-to-face Communication vs. Digital Communication. Case Study “Cărturești” and “Două Bufnițe” Bookshops  pag. 101
Cristina Budea - The Role of Online Communication in the Start and Growth of a Micro-enterprise. Case study: Dumblegift S.R.L.  pag. 107
Alexandra Diana Rafila - Online Communication Channels in a Company.
Case study: Bosch Service Solutions		  pag. 120
Georgiana - Maria Sîrca - Online Promotion Strategies Used by Iulius Town Timișoara  pag. 128
Lorena Dumitru - Social Media Advertising During the COVID-19 Pandemic  pag. 138
Anka-Roxana Șuba - Online Social Networks and Social Capital. Case Study: Facebook  pag. 146
Andreea-Mihaela Cepoi - Communicating Social Issues through Social Media: Strategies to Increase Visibility on Social Media  pag. 158
Amalia Cristiana Popovici - Instagram: from a Social Network to a Marketing Tool  pag. 166
Ioana-Roxana Toth - Communication Techniques for Brand Promotion in
the Digital Environment Case Study: Favisan and Gerocossen		  pag. 175 
Maria Diana Ungureanu - Public Relations in the Online Environment.
Transilvania Bank’s Online Promotion final		  pag. 186 
Maria Dorca Marițescu - The Impact of Using Online Questionnaires with Instant Response in the Educational Environment. Digital Interactivity during a Pandemic  pag. 197
Flavia Mezzetti, Ana-Maria Popescu - Crisis Communication in the Age of Digital Media  pag. 211

 

 

Cuprins  
Pag 1-4  
Ana - Maria Popescu - Digital Storytelling. The Impact of User - Generated Content in Social Media

 pag. 9
Andreea - Cristina Badalea - Lică - The Analysis of Quality Standards of the Online Translations. Case of the Naional Centers for Information and Tourist Promotion  pag. 19
Ramona - Lenuța Crişan - Organizing the Content and Building the Relationship in Digital Communication  pag. 29
Mihaela - Mădălina Boată - Personal and Professional use social media  pag. 38
Anca Jurj - Insta - storz for Personal Branding and Product Promotion  pag. 47
Daniela Marin - Instagram, A Tool to Keep the Artists' Popularity in the Romanian Music Industry. Case Study: Smiley and Irina Rimes  pag. 56
Victoria - Paraschiva Debucean - Impact Methods for New Employees' Integration  pag. 66
Iuliana Grazela Stroe - Generation Z - how can digital natives be influenced through online tools?  pag. 73
Corneliu - Simidreanu - Digital Citizenship in Education  pag. 82
Flavia Mezzetti - Visual Rebranding in the Cake Design Industry  pag. 90
Vlad Mărăzan - Discursive strategies in communication of vulgarization  of specialized information - communication of severe weather events  pag. 107

 

 

Cuprins  
Pag 1-4  
Alina Elena Nicolii - The Analysis of the Manner of Communicating the Online Social Responsability by Petrom, Rompetrol, and MOL

 pag. 7
Gianina - Laura Corhan - Promoting Dance Groups in the Online Environment  pag. 11
Gheorghe Cristian Lazăr - Online Promotion for Betting Services  pag. 20
Laura Pop - An Analysis of Software Applications for the Online Management of the Academic Information  pag. 26
Lorena Vasilescu - Great Rituals in Romanian Universities  pag. 31
Izabela Anita Csanki - The Opening Speech in Romanian Public Universities  pag. 38
Gabriela Popescu - The Impact of the New Technologies on the Language and Communication Habits of Young People  pag. 51
Sebastian Laiu - Food & Travel in the Online Environment - The Influence of the Concept on the Young Generation  pag. 56
Madalina Dariana Ștefănescu - Fake News and its Impact on the US Election Campaign of Donald Trump  pag. 62
Andreea Damian - Proffesional Emails: Do's and Don'ts  pag. 71
   

 

 

Cuprins  
Pag 1-4  
Ilinca Poliana - The Impact of Social Media on Higher Education: A Case Study of Cel

 pag. 7
Katalin Mihlay - Digital Showcase of a University Publishing House: Case Study  pag. 16
Teodora Livia Boian - Building a Personal Brand in Social Media Environments  pag. 25
Timea Gaal - A Guide to Social Media Images for Business  pag. 36
Patricia Borlovan - The Importance of Integrated Communication Strategies for Tech and Business Events  pag. 52
Corina Popovici - Mobile Applications in Culture  pag. 64
Iulia - Maria Comsa - Promotion via Search Engine Optimization  pag. 70
Cosmina - Georgiana Iorgoni - Usage of Mobile Telecommunication Technologies in Communication  pag. 79
Alexandra Palaloga - The Online Visibility of After School Programs in Timișoara  pag. 89
Cezara Barbes - Discursive Strategies in Online Promotion  pag. 97
Alina Roxana Trif - Pet Products Marketing Campaign  pag. 105
   

 

 

MasterCom  
Pag 1  
Pag 1-4

 
Cuprins  
Safta Ramona - Are People Ready for a Change in the Digital Age  pag. 7
Apăteanu Claudia - Promoting Technical Higher Education Institutions on Social Media  pag. 15
Antonia Zărnescu - Measurement and Evaluation Methods Used in Social Media Campaigns  pag. 23
Alis Roxana Foca - Social Media Image Promotion Strategies Used by Timișoara Universities  pag. 31
Andrada - Maria Igna - Analysis of the Commerce on Mobile Devices in Romania  pag. 41
Luminița Emanoil - The Blog, a Company Promotion Tool  pag. 51
Mădălina Albu - Neuro-linguistic Programming in Promoting the Cultural Object in the Digital Environment  pag. 63
Andreea Sicoe - From Identity to Reputation in the Inline Environment: A Comparative Analysis  pag. 71
Albu Mădălina, Emanoil Luminița - Discourse Strategies. Pathemisation through Digital Media  pag. 79
George-Cristian Samoilă - The Informative Dimension of Product Launch Press Releases  pag. 89
Codruța - Manuela Bogdan - Ways to Make Organisational Communication More Efficient in Rural Areas  pag. 99
Tatiana Luchian - Comparative Analysis Between different English Exams: CAMBRIDGE, IELTS, TOEFL  pag. 105

 

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