Issues

 

Cuprins  
Pag 1-4  
Cristina Alina Enea - Corporate Social Responsibility in Romanian Companies

 pag. 8
Iasmina-Nicoleta Haiduc - The Influence of CSR Actions on Company Reputation. Case Study: Company Image Before and After the Implementation of  the CSR Program  pag. 21
Ana-Lăcrămioara REBELI-SZABO - The Evolution of Corporate Social Responsibility Actions in Romania. Case Study of 2019 and 2020  pag. 31
Rebecca Ioana CHINCEA - The Role of Online Tools in Communication. Case Study: Negotiation in the Real Estate Business  pag. 39
Lorena Camelia BALICA - Communication in Attracting Employees within Corporations. Case Study: - Analysis of the Way of Communication of 10 Multinationals with Subsidiaries in Romania  pag. 47
Vanesa-Andrada CARABIN - The Effects of the SARS-Cov-2 Pandemic on Consumerism and Online Shopping  pag. 57
Anuta IVANCUS - Improving Communication. Case study: Anti-COVID Speech for Young People  pag. 67
Livian R. HOTICO - Insurance Company Consultants’ Reflections on their Activity  in the Conditions Imposed by the COVID-19 Pandemic  pag. 81
Andreea LUKIČ - Communication of the Social Assistance and Child Protective Services of Timis County with the Media, during the Sars CoV-2 Health Crisis  pag. 96
Raluca CODREAN - A Debate on the Role of Social Media in Business Communication  pag. 107
Antonia Patricia BURDULEA - The Role and Importance of Online Communication in the Business Environment  pag. 115
Andreea-Constantina SAVA - Symbolism in Visual Communication  pag. 123
Aurica ANDREESCU - The Digitalization of Organizational Communication  pag. 135
Ana-Maria VLĂDESCU - The Influence of Emotional Intelligence in Leadership. Case Study: Barack Obama  pag. 145
Bianca-Gabriela HORGA - Promotion Actions in the Activity of a Sports Start-up  pag. 153
Daiana LUPU - Art and Science in Leadership  pag. 161
Laura COLȚIȘ - Offline and Online Coffee Promotion. Case Study: Starbucks  pag. 173
Alina-Dalia NEICONI - Ethics and Marketing Policy. Aggressive Advertising  pag.  185

 

 

Cuprins  
Pag 1-4  
Ana-Lăcrămioara Rebeli-Szabo - Banca Transilvania and Banca Comercială Română in the Context of the Covid-19 Pandemic: Social Involvement Actions

 pag. 7
Adela Lăcrămioara Lazăr - Sustainability in the Activity of the Retailers in Romania  pag. 21
Iasmina-Andreea Lele - Ecological Concerns in the Discourse
of the Fashion Industry		  pag. 27
Andreea Maria Pașca - The Role and Importance of Communication
in the Doctor-Patient Relationship		  pag. 36
Camelia-Viviana Vișan - Ethical Aspects Concerning Inditex’s Business Practices  pag. 46
Miruna-Narcisa Pașca - Ethos and Strategies for Strengthening Credibility in Leaders  pag. 53
Bleoju Marioara - Graphical Design in Public Speaking  pag. 65
Isabela Lavinia Răpeși - Digital Products for Children. UXUI Design  pag. 78
Adina-Lorena Smarandache - Aesthetic and Functional Features of Book Cover Design  pag. 92
Ramona-Valeria Giurgiuca - Face-to-face Communication vs. Digital Communication. Case Study “Cărturești” and “Două Bufnițe” Bookshops  pag. 101
Cristina Budea - The Role of Online Communication in the Start and Growth of a Micro-enterprise. Case study: Dumblegift S.R.L.  pag. 107
Alexandra Diana Rafila - Online Communication Channels in a Company.
Case study: Bosch Service Solutions		  pag. 120
Georgiana - Maria Sîrca - Online Promotion Strategies Used by Iulius Town Timișoara  pag. 128
Lorena Dumitru - Social Media Advertising During the COVID-19 Pandemic  pag. 138
Anka-Roxana Șuba - Online Social Networks and Social Capital. Case Study: Facebook  pag. 146
Andreea-Mihaela Cepoi - Communicating Social Issues through Social Media: Strategies to Increase Visibility on Social Media  pag. 158
Amalia Cristiana Popovici - Instagram: from a Social Network to a Marketing Tool  pag. 166
Ioana-Roxana Toth - Communication Techniques for Brand Promotion in
the Digital Environment Case Study: Favisan and Gerocossen		  pag. 175 
Maria Diana Ungureanu - Public Relations in the Online Environment.
Transilvania Bank’s Online Promotion final		  pag. 186 
Maria Dorca Marițescu - The Impact of Using Online Questionnaires with Instant Response in the Educational Environment. Digital Interactivity during a Pandemic  pag. 197
Flavia Mezzetti, Ana-Maria Popescu - Crisis Communication in the Age of Digital Media  pag. 211

 

 

Cuprins  
Pag 1-4  
Ana - Maria Popescu - Digital Storytelling. The Impact of User - Generated Content in Social Media

 pag. 9
Andreea - Cristina Badalea - Lică - The Analysis of Quality Standards of the Online Translations. Case of the Naional Centers for Information and Tourist Promotion  pag. 19
Ramona - Lenuța Crişan - Organizing the Content and Building the Relationship in Digital Communication  pag. 29
Mihaela - Mădălina Boată - Personal and Professional use social media  pag. 38
Anca Jurj - Insta - storz for Personal Branding and Product Promotion  pag. 47
Daniela Marin - Instagram, A Tool to Keep the Artists' Popularity in the Romanian Music Industry. Case Study: Smiley and Irina Rimes  pag. 56
Victoria - Paraschiva Debucean - Impact Methods for New Employees' Integration  pag. 66
Iuliana Grazela Stroe - Generation Z - how can digital natives be influenced through online tools?  pag. 73
Corneliu - Simidreanu - Digital Citizenship in Education  pag. 82
Flavia Mezzetti - Visual Rebranding in the Cake Design Industry  pag. 90
Vlad Mărăzan - Discursive strategies in communication of vulgarization  of specialized information - communication of severe weather events  pag. 107

 

 

Cuprins  
Pag 1-4  
Alina Elena Nicolii - The Analysis of the Manner of Communicating the Online Social Responsability by Petrom, Rompetrol, and MOL

 pag. 7
Gianina - Laura Corhan - Promoting Dance Groups in the Online Environment  pag. 11
Gheorghe Cristian Lazăr - Online Promotion for Betting Services  pag. 20
Laura Pop - An Analysis of Software Applications for the Online Management of the Academic Information  pag. 26
Lorena Vasilescu - Great Rituals in Romanian Universities  pag. 31
Izabela Anita Csanki - The Opening Speech in Romanian Public Universities  pag. 38
Gabriela Popescu - The Impact of the New Technologies on the Language and Communication Habits of Young People  pag. 51
Sebastian Laiu - Food & Travel in the Online Environment - The Influence of the Concept on the Young Generation  pag. 56
Madalina Dariana Ștefănescu - Fake News and its Impact on the US Election Campaign of Donald Trump  pag. 62
Andreea Damian - Proffesional Emails: Do's and Don'ts  pag. 71
   

 

 

Cuprins  
Pag 1-4  
Ilinca Poliana - The Impact of Social Media on Higher Education: A Case Study of Cel

 pag. 7
Katalin Mihlay - Digital Showcase of a University Publishing House: Case Study  pag. 16
Teodora Livia Boian - Building a Personal Brand in Social Media Environments  pag. 25
Timea Gaal - A Guide to Social Media Images for Business  pag. 36
Patricia Borlovan - The Importance of Integrated Communication Strategies for Tech and Business Events  pag. 52
Corina Popovici - Mobile Applications in Culture  pag. 64
Iulia - Maria Comsa - Promotion via Search Engine Optimization  pag. 70
Cosmina - Georgiana Iorgoni - Usage of Mobile Telecommunication Technologies in Communication  pag. 79
Alexandra Palaloga - The Online Visibility of After School Programs in Timișoara  pag. 89
Cezara Barbes - Discursive Strategies in Online Promotion  pag. 97
Alina Roxana Trif - Pet Products Marketing Campaign  pag. 105
   

 

 

MasterCom  
Pag 1  
Pag 1-4

 
Cuprins  
Safta Ramona - Are People Ready for a Change in the Digital Age  pag. 7
Apăteanu Claudia - Promoting Technical Higher Education Institutions on Social Media  pag. 15
Antonia Zărnescu - Measurement and Evaluation Methods Used in Social Media Campaigns  pag. 23
Alis Roxana Foca - Social Media Image Promotion Strategies Used by Timișoara Universities  pag. 31
Andrada - Maria Igna - Analysis of the Commerce on Mobile Devices in Romania  pag. 41
Luminița Emanoil - The Blog, a Company Promotion Tool  pag. 51
Mădălina Albu - Neuro-linguistic Programming in Promoting the Cultural Object in the Digital Environment  pag. 63
Andreea Sicoe - From Identity to Reputation in the Inline Environment: A Comparative Analysis  pag. 71
Albu Mădălina, Emanoil Luminița - Discourse Strategies. Pathemisation through Digital Media  pag. 79
George-Cristian Samoilă - The Informative Dimension of Product Launch Press Releases  pag. 89
Codruța - Manuela Bogdan - Ways to Make Organisational Communication More Efficient in Rural Areas  pag. 99
Tatiana Luchian - Comparative Analysis Between different English Exams: CAMBRIDGE, IELTS, TOEFL  pag. 105